To all podcast creators who are struggling to find an answer to the question ‘ Can podcast have video?’ here’s the answer. Yes, a podcast can have a video and that is called a Video Podcast.
In fact, it has now become a trend to add videos to the podcast as listeners are no longer interested in only hearing the voice as they want to feel they are in the same room when two people are conversing while recording the podcast.
In simple terms, a video podcast is just a recorded version of a conversation taking place between 2 or more people and captures everything. Like capturing the podcaster’s expressions, the guests’ emotions, the way they are expressing their minds, and the way they are using the surroundings to make us understand better!
Sometimes podcast creators just record a conversation by just capturing a static image before the camera and claiming it to be a video podcast. However, that doesn’t qualify to be called a video podcast, as a static image capture makes little sense in any terms while recording a conversation between two or more people.
How many types of video podcasts exist
Mostly, they are 4 types of video podcasts seen commonly on the internet and they are:
1.) Static Image Recording- A video podcast that focuses on a static image with audio conversations in the background is referred to as a static video podcast. The creator just needs basic video editing software skills to record such videos. However, the craze for such video podcasts is not that big in the market these days.
2.) In-studio conversations- A podcast host invites a guest to the studio and then starts conversing with them on different subjects. As this is all done in professional environments, people show interest in watching such content as they can catch the glances of the guest and the host, their body language, facial expressions, etc.. The only downside of this setup is that the podcast creator should shell out the rent for the space, tools, and all other luxuries.
3.) Remote recording- In this type of podcast recording, usually interviews or solo episodes are conducted. The guest can stay at his/her home and answer questions that the podcast creator puts them to. But in such conversations, well-qualified recording tools, a consistent internet connection, an excellent microphone, and a camera to capture the entire recording are needed. And any discrepancies arising among these can negatively affect the podcast to the core.
4.) Interview + footage joining- In such podcasts containing video, the interview footage is filled with some B-roll video files often taken from clips related to movies, other podcasts, and news articles. Such content has a lot of following and requires video editing software to stitch the content altogether.
The Future of Video Podcasts
The year 2022 will witness an increase in demand for video podcasts as listeners are no longer just interested in engaging with the voice of the creator. So, if one desires to become a podcasting pioneer, then they need to start their podcasts in video format.
Video Podcasts Vs Audio Podcasts
Human brain loves to see a face- Video Podcasts will prove superior to audio podcasts as listeners love to see human faces. Many scientific experiments have proved that 30% of the brain’s cortex is filled with neurons that are devoted to visual processing, again just 3% are dedicated to hearing and 8% to touch. In fact, people learn a lot just by studying human faces and this works wonders in podcasts too, as reading a facial expression offers more insight than what a spoken communication establishes.
Broadens Reach–Earlier, people used to prefer audio podcasts as they consume less internet. But now, the year 2021 and 2022 has witnessed an opposite trend of people loving to hear podcasts that contain videos. So, only those podcasts that contained videos were being consumed more and YouTube stands tall in hosting such videos, just behind Meta-owned Facebook.
Social Media craze for videos- Usually on social media platforms such as TikTok, Instagram Facebook, and Twitter, it is the video content that gains most attention and turns viral, earning a lot of accolades and revenue for those generating such content. In the same way, video clips allure more than the audio clips do and thus we can conclude that the content filled with videos always clicks from a revenue point of view.
Podcast creator or a podcast host gets a lot of craze- When people engage with content, they appreciate the content creator in different ways. And once the podcaster’s face gets an identity, then one thing is sure: their craze and followers will increase on their respective social media handles. Thence, half the work is done!
Pros and Cons of Video Podcasts
First, let us dive into the advantages or the pros of video podcasts.
- In this format of podcasting, audiences can view the expressions, emotions, and reactions of the podcast host and the guest who is taking part in the show.
- Podcasts hosted on YouTube can get free organic traffic analytics, shares, and likes and can also encourage the public in expressing their mindset via the comments session below.
- Podcast creators can easily win the trust of the audiences by helping him/her build credibility. This also helps in attracting sponsors and advertisers.
- The exposure to the content will be much wider
The cons of video podcasts or disadvantages of video podcasts
- The cost of producing such content will be high as it needs more equipment and software
- Editing time will be more in such content
- Mistakes cannot be rolled back as visual content connects to the audiences in a jiffy
- The host needs to be well-groomed and dressed up or else the viewers/audiences will start judging them
- Guests taking part in the podcast might not be comfortable with the camera broadcast
- From the consumer’s point of view, such podcast forms consume more internet bandwidth
So, ready for a video Podcast…..?