This is a question that hits the mind of those listening to a podcast for the first time. But in reality, both the radio and the podcast audiences had/will have their own set of market share to appreciate and encourage.
However, those who have been a fan of radio content are now switching to podcasts as they are not only entertaining but are informative and can be heard in leisure. Like while going to the office in the car, while sitting in the transit station, or while doing household chores and in the gym.
Advantages of podcasts over radio
1.) From the podcast creators’ point of view, creating content as per the needs of the public is vital. As it not only attracts audience/listeners’ attention but will help educate the public as per the current situation.
While in radio podcasts, the listener should only listen to what the radio station owner or the radio jockey is playing and should only focus on the ads they are targeting.
2.) Usually, access to radio waves is free. But it all depends on the signal strength that is being streamed and may vary as per the state, geographical location, and topography of the physical location of the user.
We can hear podcasts from anywhere and everywhere, and the only criteria will be that the user needs to have a consistent internet connection. And also, the user can listen to the podcast content offline, i.e. even when the internet is unavailable.
3.) There is a disadvantage with radio service. If the user joins the show in the middle, then he/she might easily get confused with the discussion and what the radio show host is speaking about. But in a podcast, they know who is speaking and what they are speaking about and if it interests them, they can tune into that show and hear the content. Additionally, if they miss any point or were busy with a phone call, the podcast listener can scroll their mouse to a particular timestamp and listen to that content.
4.) Usually, radio programs are designed in such a way that they appeal to a large set of audiences and cover everything from news to sports and from cinema to politics.
But with podcast content, they are created for a specific niche of audiences and only on predetermined topics. And serves audiences who search for that specific content. The only thing the podcast creator needs to do is to create the content with tags and titles and leave the rest to the search engines.
Podcast vs radio, which is best
Many have a question in mind: where will the radio be in the next few years as podcast content consumption continues to grow?
It’s simple- both will have their share of audiences/listeners and it will be up to the consumer what to choose. If they want to listen to a topic related to specific content, they can do it by tuning into a podcast show. But if they want to get entertained, say, for a few hours on multiple topics, then they can choose a radio channel.
Conclusion on Podcast vs Radio
In the coming years, the way audiences/listeners access radio channels and podcasts might change, as most of it can be done via smartphones. Soon, the radio listeners’ count might decrease and podcast consumption might increase. But this doesn’t mean that podcasts will eat radio listening consumption and the latter might go into the dark forever. What if they co-exist?